Welcome to the Number Artist Halloween creator campaign. Below is everything you need — spooky kits, real process, and content that converts.
Content where the creator is not visible on screen will not be accepted and will require a reshoot. This is a non-negotiable requirement across all videos and photos. The kit must be fully finished and the final result must be included in all videos.
Number Artist makes paint-by-numbers kits for the whole family — from full-size adult kits to mini kits for kids. Every design includes numbered sections, colour-matched paints, and a canvas, making it easy for anyone to create stunning artwork from scratch.
The Halloween collection features 48+ designs — witches, skeletons, haunted mansions, gargoyles, grim reapers, pumpkins, and more. These kits are a perfect fit for cozy autumn content, spooky season vibes, and Halloween gifting.
Here's exactly what we're asking for. Please read through each item carefully before you start filming.
Choose 1 or 2 videos to duplicate from the reference examples (format, pacing, storytelling) + your remaining video(s) original, following the Halloween concepts and brief instructions. Reel / TikTok format.
3 REQUIREDEvery clip you shot — process footage, b-roll, outtakes. Upload everything unedited. Do not filter or delete clips.
ALL CLIPSHigh-quality still photos — kit setup, painting in progress, finished result. Flat lays, lifestyle, and detail shots all work.
3+ PHOTOSOne polished collab feed post (photo or carousel) — published as a collaboration with @numberartistshop. Include a caption tagging us.
1 COLLAB POST180-day whitelisting + partnership ad request, managed through Insense. We'll handle the ad setup on our end once you approve the request.
180 DAYSThese apply to every piece of content you create for this campaign.
You choose how many reference examples to duplicate — 1 or 2. Study the hook, the pacing, how the creator introduces the kit, and how the reveal lands. Your version should feel like you, but follow the same storytelling structure. For each duplicate video, replicate each scene from the reference — same structure, same transitions, same storytelling beats. Your remaining video(s) should be original, following the Halloween Content Concepts and brief instructions below.
These concepts are starting points for your original video(s) — use them for whichever videos aren't duplicating a reference. Mix and match, or build on your own angle — as long as the kit and process stay front and centre. If possible, include Halloween decorations in your shots (pumpkins, candles, autumn leaves) to set the seasonal mood.
Film your painting session in moody, atmospheric lighting — candles, fairy lights, soft warm glow. Show the kit, the process, the autumn atmosphere.
Build suspense around the finished painting. Start with the blank canvas, cut to the completed piece in a Halloween-decorated setting. Great hook potential.
Position the kit as the perfect Halloween or autumn gift — show how you'd wrap or present it. Works well for gifting-angle campaigns.
Speed / challenge format — document an evening session start to finish. Adds authenticity and urgency. Process clips are the core here.
Frame painting as a relaxing evening wind-down — tea, blankets, a Halloween playlist. Lean into the mindfulness and calm of the experience.
Show the finished painting as part of your Halloween home decor. How does it look on the wall? In a gallery setup? Among pumpkins and autumn leaves?
Wear a Halloween costume while you paint. Great visual energy, immediately seasonal — and a fun hook. Full costume or just a detail (cat ears, witch hat) both work.
Content that performs well on Reels and TikTok shares a few patterns. Keep these in mind when shooting and editing.
Follow these steps once your content is ready:
By accepting this campaign, you agree to whitelist your content for 180 days at no additional cost to you. This means we may run ads using your videos and photos.
We invest heavily in paid ads — which means your profile and content will reach a much wider audience than organic alone. Creators in our campaigns regularly see meaningful follower growth as a result.